World Snow Day is January 17/21

January 14, 2021

Have you heard of World Snow Day? It's a day for families to come together outdoors in one of the things Canada is best known for..... SNOW!

World Snow Day is the second phase of the 'Bring Children to the Snow' campaign. The first phase of the campaign, called SnowKidz, was launched in 2009. The SnowKidz project aims to encourage FIS Member National Ski Associations to promote snow sports within their country. Meanwhile, World Snow Day looks beyond the FIS membership to the wider snow sports community. It seeks to motivate children aged from 4-14 by encouraging all stakeholders to celebrate all things snow around the world simultaneously. 

So on January 17, head outside to ski, skate, toboggan, snowboard, or build a snowman! Check out our Snow Day Board on Pinterest for more ideas!